It is no secret that the video that exploded online of a man being drug off a United Airlines plane has caused a lot of debate. From the first moment it aired, via Facebook, the video has sparked heated debates on many social platforms. It has spread like a virus among United Airline’s consumers. Now their stock is down 800 million dollars–all due to one video on a social media platform.
This scandal has gripped United, and not even a month after a previous legging fueled scandal–another social media fueled debate. United has proven that their biggest enemy right now, other than themselves, is social media.
United has not made a very good presence these past few months, and it seems daily the Internet creates new memes about United. The social sphere is alive with trending hashtags and memes about the failures of the company. United has made an enemy out of social media–and the Internet will never forget.
So can United pull out of this slump and recover? Or is this scandal too much to handle? A possible answer may lie in the very nature of United Airlines. So far they have proven to be arrogant, careless, and unsympathetic to their customers. If this attitude is not changed, no PR genius will ever be able to salvage the steaming pile that is United Airlines.